Facebook ads are the most used marketing tool in the world. Hundreds of millions of people use Facebook to interact with each other. Facebook creates a community, a sense of belonging that can’t be replicated by other types of marketing efforts. The possibility to expand that audience by generating interest and bringing in new customers is very rewarding.
If you’re looking to target a specific audience on Facebook, it’s crucial that you create an ad that works for this audience. If you’re trying to get the attention of a highly mobile audience, you’ll need to find ways to make your ads more attractive.
The only way to do this effectively is to understand how mobile users use Facebook and get your ads optimized for their needs. You don’t want your ads cluttering the feed, not giving them the information they need to stay connected.
When designing your Facebook ads, you need to know what these audiences are looking for. We have all become too familiar with the sight of the ‘sponsored stories’ appearing in the newsfeed every few minutes. While it’s very fun to click on them, they are very annoying to read. Most of these sponsored stories are easily rejected by readers because they don’t provide any information of value.
A better way to use sponsored stories is to track which links are getting a user’s attention. You should target those segments where the user will be interested in the story and why they would want to click through to your website.
This may sound very technical, but it’s really quite simple to implement. All you need to do is create a report or log that tracks link clicks. You may choose to focus only on the most popular links on your site or you may simply look at the top links.
Whatever format you choose, tracking your links should get your user’s attention. Once you have an idea of what’s working for your users, you can optimize your ads accordingly.
After putting in the hard work of tracking your users, it’s time to put your money where your mouth is. Since you spent so much time creating a successful campaign, it’s time to take it to the next level and use it to advertise on behalf of your business.
There are two main ways to use Facebook ads for advertising. If you already have a large following on Facebook, the first choice for you would be to create a sponsored group. This type of campaign allows you to target customers based on their interests.
Alternatively, if you don’t have a large following yet, you may opt for a cross-promotion strategy. Using the social networking site to promote your products or services is a good way to introduce your brand. Of course, you want to use it sparingly and intelligently, since it can bring you into conflict with the privacy of your users.
Since you’ve worked hard to create compelling ads, now is the time to use them to drive traffic to your website. Facebook ads can be used to build your brand, promote your products, or promote your service. By knowing how to get your ads approved and to attract the attention of your users, you will be on your way to being one of the best advertisers in town.